Who Created Clickfunnels

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So, whatever from the second you hit our page till the remainder of the experience is occurring inside the software application. Andrew: Yeah. And there are other functions like SMS messages that get to head out, and so on. But that’s the heart of it. I’m taking a look at an old page of yours, really not that old.

Andrew: You used to offer these CDs where like on the web page we you with 2 fingers pointing towards where individuals should offer their e-mail address, right? On the CD is you pointing two fingers towards like where the center of the CD was so that people would know where to put into the CD player.

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I didn’t know that the first thing that you offered was a potato weapon. What the hell were you doing offering a potato gun? Russell: It really wasn’t even a potato gun. It was a DVD teaching people how to make potato weapons. Andrew: Ah, so you were an info online marketer for a long time.

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When I got in this organisation, it was over ten years earlier. I remained in college. I came online and I saw people earning money and I was so excited by the concept. So, I was discovering things and attempting things. Details items is where I kind of discovered my very first house.

So, that was going to be my first shot in the info item business was this DVD on making potato guns. It didn’t make me a millionaire. However we sold a couple thousand dollars a month of this DVD, which for me in college was like– Andrew: A couple thousand bucks is considerable, especially for something … Russell: Oh yeah, I was the wealthiest kid in college.

Andrew: What did your funnel look like real quick? Where did people originate from? What’s the very first thing they saw? How did you get them to purchase? Russell: So, it was really basic. It was back in Google PPC. So, we would buy Google Pay Per Click advertisements on “potato gun,” “potato weapon strategies,” things like that.

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It was a long kind sales page just to describe the DVD. They would pay $27 for the DVD. That was it at initially. It was remarkable because I put a dollar in Google advertisements and make $2 or $3 back. But the problem is Google started getting smarter and started increasing all of our expenses.

Soon it wasn’t rewarding. I didn’t understand this at the time, however my very first funnel, I satisfied these guys in Northern Idaho that made potato weapons and drop shipped them. So, I was like, “I’m offering all these potato weapon DVDs. How about I sell your people’ premade potato gun kits as an upsell and you deliver it out to them?” They said yes.

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That’s how this whole thing began. Anyhow, the last 10 years ever since, I’ve been geeking out and figuring out other methods to make it even better. Andrew: So, a lot of times when I take a look at individuals’s older pages, I do not see their faces on it. I do not see their names on it.

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You weren’t visiting the owner of business on a website due to the fact that they wished to seem like they were machines only, you understand. I do see you on the early websites, one something like Dotcom Secrets.com. That is among your sites, right? Russell: Yeah. Andrew: Was that one of the very first ones where you were teaching people how to construct a business? Russell: Yeah.

I had done a lot of those things. When I initially got begun, one of the men I was learning from, his name was Armen Morn. What’s fascinating, every one of his websites, there was a photo of him in his fit and tie. I resembled, “He’s actually effective and he constantly has a photo.” It’s amusing, like I got a suit and tie.

I haven’t worn a fit a tie in forever. I did that, understood and my very first sites would have me. I had a shaved head back then. So, I had a match and a tie and a shaved head. That’s what he did. So, I’m a huge modeler, I’m going to kind of design him.

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It’s amusing looking back now. I’m sort of embarrassed you’re even looking at the page. Andrew: You look like you had like 5 pounds of child fat, similar to a little bit of child fat on you, right? Russell: Yes. Andrew: Is that insulting that I simply said that? Russell: Not at all.

I got in college right when I started my business. Going from wrestling every single day to like not and simply being at a computer system, I blew up probably 30 pounds after college. So, I resemble round and pudgy in all those. Andrew: But I see your fumbling photo here.

I think really the image here, are you pressing someone’s head straight off their shoulders or something? Russell: That was the goal. Yeah. Andrew: So, you’re developing all this things. Were you generating income with it? Russell: Oh yeah. It was amusing. In college I made the potato weapon website.

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About that time is when individuals started asking me what I was doing. So, I did like little workshop where I had my buddies and household come and a couple people who bought tickets, just a lot of little projects like that. But within a year of graduating from college, I was tracking like just how much I ‘d made.

So, I was making cash at that time. I didn’t have any costs. It was my spouse and I and a computer system. I had among my buddies in Romania who was doing programs for us for a couple bucks an hour. That was the whole service. Everything we made was practically profit beyond the advertisement cost.

The entire thing where we included an upsell to the potato weapon thing– we actually doubled how much cash we made by having one little page. We were going bananas and I was so fired up. There was no one around me. There was no podcast at that time. There was no one to talk with.

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