Who Created Clickfunnels

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He came in and become our CTO and has developed a fantastic dev group behind us. As we were growing, all of a sudden that started taking place and we were like, “Why are these little things happening?” Little concerns that started happening. They began taking a look at it like, “We’re outgrowing the database servers we’re utilizing.” We’re growing out of all these things that began occurring as this development started happening way faster than we expected.

That was kind of the next obstacle we faced as a company a little over a year in. Andrew: You did have an issue with your database. You flew out to London and you all of a sudden– was it when you landed that you saw the issue? Russell: Yeah. So, I was taking my household and we were flying to London to speak with a lot of business owners out there about Click Funnels.

I brought my wife and my kids, fantastic experience. We land. You do not have internet at first. I fast to try to ensure whatever is excellent. I began seeing messages on Facebook and Skype and whatever blowing up that we’re done, like, “What does that imply?” We’re racing to the hotel trying to act.

We were trying to move over to Amazon’s Aurora, I think it’s called, their high-end database servers. This company handcuffed us like, “No, we won’t let you leave. If you do leave, you’re going to be down for a day to 2 to be able to move everything over.” Then suddenly the databases and the backups all simply crashed.

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It ended up taking 3 weeks before this database server had actually been reorganized. We would have been down for 3 weeks. Thankfully our CTO and Dylan, these people are geniuses. They saw that. They went to Amazon Aurora servers and rebuilt the whole database structure, moved everything over. We were down I think for about 6 and a half hour or two.

Everyone is flipping out. Click Funnels is down. My websites are down. I’m losing cash. Everyone is losing money. Everybody wishes to eliminate us. I was just like, ‘What do you do?” As the leader in this scenario, do you try to overlook it? Do you blow it off? This is my very first time as a real CEO.

All I keep in mind is how pissed I was and I believed, “I’m going to let our neighborhood understand how upset I am since I don’t wish to attempt to conceal this and so I got my i Phone out and I’m sitting in the hotel room in London, I’m worn out.

I simply told everyone that it was undesirable. I was mad. Everything was undesirable. We were pissed. This was not all right that this taken place to us and to you guys and everyone. I made this video. I published it in our Facebook group. We had at the time about 10,000 individuals in our Facebook group.

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We’re sorry.” I didn’t know what was going to happen. I didn’t know if individuals were going to be mad at me or whatever. What was intriguing was from that, we ended up getting 500-600 comments of individuals stating, “We comprehend. We’re here to the long haul. I don’t care what happens.

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We’re with you guys. We’re wishing you guys.” Even Stripe who’s our merchant provider, they sent us this huge present basket in the mail, like, “We’re here. We desire to make certain you men …” All this stuff, it resembled this really odd rallying of our neighborhood that everyone came together and like supported us.

All these little hiccups we had been having over the last 2 or three months– we discovered out later it was because of the database server. We moved it over, it was done. All the problems were gone. Stability was perfect. We were looking at our log like, “If we’re down six hours, individuals are going to leave.” I can’t tell you how stressful it was.

Our cancellations throughout that time did not dip at all. It was just this thing where our neighborhood loved us and what we’re doing so much, so they said, “We’re behind you.” It was just this actually cool experience where I seem like we moved from like a company to a community.

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Ever given that then, it’s been cool. However it was definitely a really scary, very unpleasant day. Andrew: Considering how you have to get your company back up and keeping up a crisis like that, how you have to do all your webinars, how you need to determine the vision of the company, are you still also doing the other programs? I’m looking at my notes here from somebody in my community who said that you have actually got some type of program mentor individuals how to use Connected In and Facebook to drive traffic.

We have a high-end, I call it my inner circle. It’s $25,000. We have 100 people in that. We do high-end training with these people. Then we have lower-tier programs teaching people generally funnel structure, how to direct traffic. So, we’re doing coaching, but it’s all connected back to the funnels.

We do teach traffic. Andrew: Is that you personally doing it? Russell: A few of it is. Some things aren’t my capability. I’m not personally good at Facebook ads, but John on my group runs all of our Facebook advertisements. So, he trains our neighborhood mentor Facebook. Andrew: I see.

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So, I teach individuals how to develop webinar funnels, how to offer on them. My entire mind is the more cash our customers and neighborhood make with their funnels, the more cash they can reinvest in us. Andrew: You do not have any standalone courses that you’re running outside of Click Funnels, do you? Russell: Yes, we do.

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Russell: So, it becomes part of the entire business. Andrew: Oh, so now it’s completely. So, Dylan Jones, for instance, has a piece of this. Russell: Yes. This is intriguing. This is something that’s type of cool. For me to acquire a trial user from Facebook today, it’s like $120, which is really pricey, right? But I have my book that I wrote.

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