Who Founded Clickfunnels

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Click Funnels was born in 2014 when the disappointment and time required to build an effective funnel simply became excessive to manage. Russell and Todd got together for a week and mapped out their dream software, asking concerns like, “Well what if it could do this?” If a concern made sense, they would write it down and make it actionable, and long times, Todd would shut an idea down if it was simply too bizarre.

Todd built Click Funnels in the months to follow and Russell sold it. Some would call this collaboration a match made in heaven, however we believe that when two or more excellent minds come together … There’s nothing that can not be accomplished.

In 2003, Russell had his first success as an online marketer offering a software application called Zip Brander. Zip Brander was a viral marketing tool that not just drove laser-targeted traffic to your site, however helped increase backend earnings, automatically. 2 years later in 2005, Russell created another product selling “How To Develop A Potato Weapon” DVDs.

These preliminary products introduced Russell into the world of Web Marketing, where he quickly turned into one of the top marketing minds on the planet. Within a year of graduating college, he ‘d made his first million dollars offering his items. Russell sold whatever from shakes and supplements, to training, books, consulting, vouchers, tee shirts, innovation services, and software application.

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The constraints and challenges Russell experienced with the innovation needed to bring his sales funnels to life, became the birth place of the idea for his software application company, Click Funnels. Together with his partner Todd Dickerson, Russell introduced their sales funnel software application in October 2014, and the company has grown to $100,000,000 and 55,000 customers in the very first 3 years.

Andrew: Hey there, flexibility fighters. My name is Andrew Warner. I’m the creator of Mixergy.com, where I speak with business owners about how they developed their organisations. In some cases individuals ask me who’s listening. In fact, they ask me that a lot. So, that’s why more and more, I desire you to satisfy the people who are listening, like today’s guest.

And he’s got such a fascinating story. The person was selling things online and was really proficient at it, but he had this problem. It took a long time to make funnels. Honestly, that’s an issue that I have too. Every part of creating a sales experience is challenging. So, he said, “I’m going to build an option for us, something that makes it simpler.” He did.

And now we’re going to get to hear how the business was built and about some of the obstacles along the method. The company is called Click Funnels. They offer you with an easy method to market, sell or deliver items online. That name actually is clear, Click Funnels, and his name is Russell Brunson.

I’ll tell you more about them later on. However for now, if you’re seeking to hire a designer, Toptal is my sponsor. And Skill Scheduling will assist you really get in front of people, actually make it easy for them to set up calls and meetings with you. But as I stated, I’ll inform you more about the sponsors later on.

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Russell: Thanks for having me. I’m excited. Andrew: I’m psyched to have you on here too. Russell: I have actually been a big fan, so it’s cool to be here. Andrew: Yeah. You were stating that you and your group were listening to a Mixergy interview, the one with Jason Fried. What was it about the Jason Fried interview that got the entire group listening? Russell: I’ve been a big fan of theirs ever considering that “Rework” came out.

We had this concern at them time. Do we get rid of everybody to Boise, Idaho? Do we have people work remote? I read that book and our whole culture has actually been based off of that. So many of the important things that they’ve done and not done, we have actually type of designed. I’m simply a big fan.

Super enjoyable. Andrew: Yeah. Jason is so great. I seem like he vanished for a while and hasn’t been talking, hasn’t been composing books. When I asked him to do an interview, I thought he wouldn’t enjoy it because he appeared to be in a bunker mode, however he stated yeah and he was ready to do it.

Just how much is Click Funnels performing in earnings right now? Russell: So, we are not rather 2 years into it, so about 20 months into it. Year one we did $12 million. This year, our MRR, we’re practically to pass $1 million a month in MRR. We ought to strike that, I think, by next one.

So, we do in between $1.5 million and $2 million a month today and growing actually rapidly. Andrew: How did you like Jason’s response? I asked him and he stated tens of millions and I ‘d state revenue– Russell: It’s profit. We were like, “That’s so cool.” Andrew: Right? Russell: He is so cool.

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We’ve been rewarding considering that day one and we have actually never not been rewarding, which has actually been awesome. We bootstrapped the whole thing, didn’t take any money. So, profit-wise it varies month to month but we’re in between 40% to 50% earnings margin pretty regularly. So it’s been excellent. Andrew: I question why– to start with, it’s truly excellent to have such huge profit margins, however I question why they’re so high.

But that does not much. It might simply suggest that you’re targeting everyone except for me. Russell: That’s an excellent question. We do a lot of things. We have an affiliate program where we pay out 40%, which is pretty high in the market. We hand out cars. We’ve offered away 14 cars and trucks in the last 12 months to our affiliates.

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We have a lot of cool things constructed into the software application, so that when individuals create pages, they’re powered by Click Funnels, people come through that. If your page has a little thing that says “Powered by Click Funnels” and somebody clicks on it, you get the affiliate commission. So, a lot of viral things internally happening.

 

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